Gibson has launched a record label for guitar-centric music, and is set to release an album from Guns N’ Roses legend Slash in 2022.

Gibson Records will work with Gibson artists to produce, record and promote guitar-based music across different genres.

The new label will include a strategic partnership with BMG, the world’s fourth-biggest music company.

“Launching a record label that is in service to our artists is the natural evolution of our 127 years of history. Gibson Records will work with Gibson artists to capture, record and promote their music under an artist friendly partnership,” said Cesar Gueikian, Brand President, Gibson Brands. “Gibson Records will keep all of us at Gibson focused on our artist first culture that is engaged and connected to music.”

As the first artist signed to the label, Slash will release an album featuring Myles Kennedy and The Conspirators.

“It’s an honor to be the first release on the new Gibson Records,” said Slash. “It’s a zenith in our partnership for sure and having worked so closely with Gibson for so long, I know they will be a label that genuinely supports their artists creatively. Not just me, but all the artists they choose to work with. It’s perfect.”

Last week, Gibson brand Epiphone unveiled its hotly anticipated Slash Collection of affordable guitars. Gibson also recently teamed up with High Flying Birds and former Oasis star Noel Gallagher to launch a limited-edition replica of his favoured guitar – the J-150.

And in a long overdue move, Gibson recently appointed Halestorm frontwoman Lzzy Hale as its first female brand ambassador. 

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