Powersoft has named Erikson Audio as its new Canadian distributor with immediate effect.

The new distribution agreement aims to grow the manufacturer’s footprint in the Canadian market while also increasing the Canadian user’s experience by warehousing and servicing Powersoft products in Canada.

Erikson Audio, a division of JAM Industries, has been distributing professional audio equipment across Canada for over 25 years, and has an office and warehouse located in the Montreal area.

“We are very selective when it comes to taking on new business, but by looking at Powersoft’s leadership position in amplifier technology and seeing the growth potential ahead, it was easy to imagine Powersoft being a strong complement to our existing line-card,” explained Jeff Carman, SVP of Erikson Audio. “We’ve always been well aware of Powersoft’s reputation as a leader in high-power, energy-efficient pro-audio amplifier platforms and are excited to partner with them to bring the Powersoft portfolio to a wider audience across Canada.

“Our initial focus will be targeting rental companies, systems integrators, educational institutions and houses of worship, however we see longer-term opportunities in many different verticals — whether that’s theatres, stadiums, nightclubs or hotels,” Carman added. “All amplifier customers are looking for the same thing: value and reliability. Initial investment costs are not necessarily the deciding factor as more and more emphasis is put on seeking out efficient amplifiers which result in energy savings over the long term. This is becoming an important issue in our market, and Powersoft meets this criteria.”